Here are 5 expert ideas for spring billboard advertising!

Spring is here, and that means more daylight for all your OOH campaigns! Let’s dive into our top 5 tips and tricks to get the most out of your next outdoor ad campaign. Enjoy the sun and get ready to reach your target audience in style!

Make the most of longer days

March 26th brought longer and warmer days, so you can enjoy extended visibility hours for your campaigns. Make the most of the extra daylight by optimising your investment and don’t worry, there won’t be any unexpected price hikes. Woo-hoo! With an increasing number of people on the roads, your marketing campaign has immense potential to influence a large audience. There’s no better time to get started than today!

Get creative

Incorporate bright colours and lively imagery to capture the essence of spring and draw attention to your billboard. Your ad design should be eye-catching, reflecting the message you are trying to portray. Have fun with it – use bold and bright colours, photos that go with the season (spring = new beginnings!), and get creative! This will help your ad stand out and increase recall. With a unique ad, more people will be sure to take notice and remember it easily!

Create demand!

Consider incorporating a sense of urgency, such as limited-time offers or seasonal promotions, to encourage immediate action. Offer early-bird or limited-quantity tickets with a unique code on your billboard as a way to track engagement. Alternatively, you can go with a more traditional marketing method, be it for ticket sales, greater exposure or simply creating buzz. Either way, get ready for some serious #festivalvibes!

Take advantage of tech

Incorporate interactive elements, such as QR codes or augmented reality, to engage viewers and enhance the overall impact of your billboard. QR codes are a great way to drive traffic onto your website and social media pages. Moreover, they let you track interactions with your ads and billboards. Some of our billboard sites are strategically placed in high foot traffic areas so you can easily grab the attention of your target audience!

Think local

If you want to get the most out of your billboard campaign, make sure you target it correctly. Put some thought into who and where you want your campaign to be seen – these are major factors in determining how successful your ad could be. Pick a location that’s right for your target audience!

Check out some of our past campaigns! Here are a few examples from previous clients and our own internal campaigns to get you inspired!