Why we love Turkey teeth advertising (and you should, too!)
Banning Dental Group have stole the show to secure the coveted Campaign Of The Month title with their latest campaign deterring customers from buying into the Turkey teeth trend! Their latest campaign had us grinning from ear to ear and has been dominating Rennell Street in Lewisham. It’s fun and memorable, and provides the perfect message with enough information. It ticks all the right boxes!
Turkey teeth are all the rage right now, often popping up on social media for all the wrong reasons. Any dental surgery worth their salt will deter customers from flying overseas for a low cost makeover. We love Banning Dental’s approach including their furry friend with a frightening new smile!
Fun and memorable!
Banning have undeniably made a powerful statement with their billboard campaign! The hilarious image they used stands out from the sea of countless other advertisements. Using a unique image not only helps you stand out, but it also ensures that your ad remains fresh in the minds of your audience. Ad recall is a common metric used to evaluate how memorable your campaign is to an audience when asked about it days later.
Clear and concise
The messaging for Banning Dental’s campaign is perfectly on-theme and succinct. It avoids the mistake of overwhelming viewers with excessive information. The visuals should communicate what the business does, while the message reinforces this point. Banning’s warm and comforting message helps to attract customers and make them feel more welcome when they visit for treatment.
To summarise
Congratulations once again to Banning Dental for this superb campaign! Their campaign ticks all the boxes for OOH advertising and we’re seeing a growing number of companies using a comedic approach. Exciting and creative marketing campaigns can be quite stimulating for new customers – especially those being introduced to Banning. If their Turkey teeth campaign doesn’t grab your attention, nothing else probably will!
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