The Avengers have Assembled at Gold Bank!
Congratulations to Gold Bank on receiving the esteemed Campaign Of The Month award for May! Their Marvel series, featuring solid silver coins with popular characters from the Marvel Universe, is being widely advertised on billboards across London. Fans of the series will be delighted to know that they can buy single coins or special gift box editions of certain coins of their favourite superheroes.
We’re delighted to collaborate with Gold Bank using our in house designers to make this eye-catching advertisement, and on the our largest 96 sheet, it’s sure to make an impact.
Pictures speak louder than words
Every campaign has the potential to be successful when using the right images. This can help boost brand recognition and draw in the attention of your target audience. Gold Bank has taken the iconic images from some of the most beloved superheros to launch their product. From Captain America’s shield to Thor’s hammer, these images are sure to bring back memories of childhood heroes and spark a connection with the bank’s services.
Less it sometimes more!
Goldbank’s choice of design ticks the right boxes for Billboard Media: a simple background centred around the product and whilst using the Marvel franchise to draw in the consumer, with a clear call to action. Their billboards aren’t overcrowded with unnecessary information. In this case a logo and website is enough information when used in conjunction with the correct images!
Gold Bank’s latest campaign has had an incredibly successful response from its target audience. By putting together a creative and visually-appealing campaign, they’ve managed to attract their target audience with minimal text. Congratulations once again to Gold Bank for their stand out campaign!
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