Everything You Need To Know About Billboard Advertising

In the ever-evolving world of advertising, where digital campaigns and social media strategies often dominate the conversation, one timeless and larger-than-life advertising medium stands tall – billboards. These towering, eye-catching structures have proven their enduring power in the advertising landscape. But why are billboards so powerful when it comes to advertising?  

One of the main factors for a successful billboard campaign comes down to the placement of the billboard. There’s a reason why Billboard Media is the leading direct sales company in the out-of-home industry: our billboards are positioned to capture the attention of your potential customers. All that’s missing is your campaign.

Unmissable Presence

Billboards are impossible to ignore, unlike digital ads which can be removed by adblockers. Their sheer size and our strategic placement make them unmissable, ensuring that your message reaches a wide and diverse audience. In addition to their scale, billboards are always on. Your advertisement will be constantly visible, 24/7, ensuring your message reaches your audience without any interruptions.

Did you know? On average our billboards are seen by over 100,000 road users every week! 

Building Trust

Consumers trust or feel a closer connection to a business they see on billboards because of the regulations in place by the Advertising Standards Authority (ASA). The ASA keeps a close watch on advertisements to ensure they meet certain standards to not mislead or show inappropriate ads. This involves investigating complaints from the public, competitors, and other entities regarding specific ads. If a billboard advertisement is flagged for violating ASA guidelines chances are it will be removed swiftly, however, if the ad has been up for weeks or months, it’s a reassuring sign of the company’s reliability.

Did you know? 36% of consumers are more likely to book or a purchase a service of a brand they trust, with 1 in 3 trusting out-of-home advertising. 

Repetition and Recall 

Repetition is a fundamental principle of effective advertising. Billboards inherently provide repetition as they are viewed by the same audience multiple times. Whether it’s a daily commute or a frequently visited location, the consistent exposure to a billboards message reinforces brand awareness and increases the likelihood of recall when consumers are making purchasing decisions. One of the most common reasons businesses choose billboards is to build local awareness. Billboards can be strategically placed to target specific demographics or geographic areas. Considering that your audience will be exposed to your ad for weeks, months or longer billboards distinguish themselves by offering prolonged exposure, setting them apart from numerous other advertising mediums. 

Did you know? Out-of-home ads have a recall rate of up to 86% – the highest of all ad formats.

Calculate your return on investment 

Although billboards may seem expensive initially, when you analyse the cost relative to the exposure they provide, you’ll find that they are actually quite budget-friendly. A 12-month billboard campaign on average costs £7,200+VAT. Divide this figure by the average cost of your product or service (£7,200+VAT/X), this allows you to determine the number of clients or products you need to sell to recover your initial investment. This ROI calculation can be applied to any business. Whether your business model is based on sales, commission, clients, or accounts, work out how many you need to cover your campaign and you will be surprised with the results!  

Conclusion

Whether they’re stand alone or complementing a digital campaign, billboards remain being one of the most effective marketing methods. If you’re trying to corner the market in your town or spread awareness of a specific cause, they are key in making your message heard and your business memorable.

For more information on billboard advertising get in touch with a member of our team! Call 0207 112 8624 or email sales@billboardmedia.co.uk

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