How Home Improvement Companies Are Transforming Streets into Showrooms
The beginning of the year offers an excellent chance to get ahead of your competitors and launch your advertising campaign before others do. This strategic move will give your business a strong advantage when the weather gets warmer!
Home renovation companies experience a surge in business in the lead up to spring due to favourable weather conditions. Being proactive and advertising in January/February positions your business well for the busy season. The following sectors tend to see a large uptake leading up to the spring months:
- Window and door fitting
Why should you advertise on a billboard?
While most companies concentrate on digital ads, it’s essential to recognise the impact of billboard advertising. When people are on the move, whether driving between jobs or shopping for furniture, they are highly exposed to these ads. That’s why Out of Home (OOH) advertising is crucial for making your business stand out.
Tailor your campaign to your business’ needs
Dependent on your goal of an impact or brand awareness campaign your message needs to be clear and concise. As mentioned previously the lead up to the spring is when most businesses are already advertising. Having a smoking hot offer exclusive to your billboard is not only a great way to attract customers but a fantastic way to measure the ROI on your investment.
Brand awareness has a slightly different approach. If you simply want to get your business in front of more people, billboards provide an excellent opportunity to increase brand recognition through repetition. Repetition through OOH marketing has a proven track record in generating the results you want. Better weather creates more footfall and traffic which means more eyes on your billboard.
Who do we work with?
We’ve seen first hand how billboard advertising has raised the profile of many garden furniture centres to bathroom showrooms. By working with a diverse portfolio of clients from home improvement to construction SMEs, we understand the importance of striking while the iron’s hot in the summer and making sure that earned loyalty stays with you for the rest of the year! Our billboards are strategically placed on busy routes all across the country to ensure maximum exposure to your target audience.
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