How to use AI in 2024 to create your next billboard
Now is the time to start planning your marketing initiatives for 2024. Whether you’re an Artificial Intelligence (AI) aficionado or a wary novice, keep reading for our expert insights on how to make 2024 the year that AI takes your billboard to the next level.
What is AI?
Artificial intelligence (AI) is everywhere in our world and it’s only set to become a bigger part of it in 2024. It refers to the simulation of human intelligence in machines that are programmed to think and learn like humans.
Point is: AI doesn’t have our human life experience. Unlike our Billboard Media team, AI doesn’t know the needs of your business and it doesn’t know your customers. But used in the right way, AI can help you to think differently about how you articulate your brand and enrich how you communicate.
There are endless amounts of AI tools out there. From dedicated AI chatbots, like the infamous ChatGPT, to virtual assistants like Siri. In this blog, we will give you an insight into some of the tools we can help you master when developing your billboard campaign.
What is OOH?
Out of Home (OOH) advertising is what we specialise in. One type of OOH that businesses love to use is… you’ve guessed it… the billboard!
Billboards are all around us and have been brightening up our neighborhoods for generations. They are the most accessible and brilliant example of a ‘tried and tested’ marketing method. You can find them all over the world, from cobbled street corners to the side of skyscrapers. We alone have hundreds of billboards across Southern England and have 50 years of experience helping businesses boost their footfall.
AI 🤝 OOH
Artificial intelligence doesn’t need to be scary, especially when it comes to marketing your business. We at Billboard Media are here to help. We love nothing more than helping businesses maximize their marketing strategy by combining the ‘tried and tested’ billboard with ‘new and revolutionary’ AI tools. See below for our recommendations on how you can use different AI tools to bring 2024 into a centuries-old marketing method.
Beat the billboard brain freeze 🧠
AI can be an incredible tool for helping you to get creative, think outside the box, and overcome that bit of brain freeze you get when desperately trying to conjure up the world’s next best slogan.
- Perhaps you need to draft your upcoming billboard campaign’s call to action. Try ChatGPT – ask it to come up with some different options related to your business. You don’t need to use its suggestions word for word, but at the very least, using it can inject some spark into your brainstorming session.
- Maybe you’ve got your wording down to a tea… but you’re struggling to map out your billboard campaign’s use of imagery. Ditch hours of scrolling Google Images and try Stable Difusion to test out different looks for your billboard campaign. You’re always welcome to enlist the expertise of our in-house graphic designer, but using AI to come up with some ideas for how you want your billboard to look can be really helpful for sharpening your sense of brand identity.
- Struggling to think about how you can make your 2D billboard interactive (without having to pay £££ for an LED screen)? We love QR codes that pedestrians can easily interact with when passing your billboard. There are so many options out there but we are super impressed by QR Code AI and their incredible masterpieces.
Go all out in 2024 – get in touch today
Interested in promoting your business with billboards? Contact 020 3820 6730 or email sales@billboardmedia.co.uk. Stay up to date with Billboard Media via our social media channels.
ps. We may or may not have used AI to help us with writing this blog 👀
