Year in Review #BillboardMediaWrapped2023
What better way to wrap up 2023 than to share some of our best tips from the weird and wonderful world of billboard advertising? We’ve shortlisted our favourite three blogs from the year and picked out our very best insights to share with you! So, without further ado…
Social Media 🤝 Billboards
In 2023, we taught you how to pair your social media strategy with billboard advertising. It is increasingly important that billboard campaigns interact with a social media strategy. In the land of marketing, we call that combo a ‘multi-channel’ campaign – and it isn’t as intense as it sounds.
Our top tip for running a multi-channel campaign is to run a competition on the billboard that social media users can engage with. Fancy a refresher? Dip into the full blog here.
Talking of competition… 💪
At Easter, we got very excited. One of us in the office (not naming names) got dressed up as the Easter Bunny and asked Londoners to guess how many chocolates we had in a jar.
What did we learn from our Easter competition campaign? Well, turns out we learned a lot… but one of the most important takeaways was: KEEP IT LIGHT. Our fun and slightly silly Billboard Bunny was a hit on social media and went down a treat with kids aged from 1 to 99. Hosting a fun and light-hearted competition encourages your target audience to interact with your business – whether it’s on social media or your website. This is an effective way to build relationships and leave a lasting impression on potential customers!
The Easter competition is over… but you can still read all about it here! 🐣
And finally? Love the location 📍
Possibly the most important consideration when it comes to a successful billboard campaign is its location. That’s really where our expertise lies. We know what billboards suit your business best.
- Perhaps you are a local estate agent? Let’s get you in a residential area with lots of footfall.
- Building materials merchant? We’d put you in front of the roads where tradesmen are stuck in traffic.
- Or maybe you run a nursery? Your billboard would be best placed next to a popular healthcare centre being visited by first-time families.
Do you need help or have any questions about a billboard? Feel free to ask!
For more information on how to get your brand on outdoor advertising billboards, send us your details. Or get in touch by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk
For more don’t forget to stay up to date with our social media channels
