Early Years Providers: You must get ahead π£
In just three months, the long-awaited changes to how childcare will be funded in England will be implemented. Whilst parents are pretty excited, we know how tough these changes are going to be for Early Years Providers. The problem isn’t necessarily about filling spaces, but creating enough of them to meet the demand.
Billboard Media are here to help you go from barely surviving to absolutely thriving. If you are in the Early Years sector, then keep reading for our expert advice on battling the nationwide staff shortage with a billboard. We can’t stress this enough: you need to get ahead. And quick.
How are Early Years Care providers going to manage upcoming funding changes? π€
Truthfully? With difficulty.
There are lots of changes on the horizon, but they are not going to land all at once. Instead, they will be phased. The first round of changes will be implemented in April 2024 – just three months away. The next round of changes for 2024 will be introduced in September. In other words, there is not a lot of time left for practitioners to plan!
Whilst parents and guardians are pretty pleased with the changes, the facts are the facts: increased funding does nothing to address the recruitment and retention crisis in the Early Years Childcare sector. Whilst the Department for Education will be increasing the hourly rate paid to providers, there isn’t much guidance on how practitioners can take on the challenge of recruitment… but that, you will be pleased to know, is where we can help.
How can providers take on the recruitment crisis with a billboard? π¨
Feel like you’ve exhausted social media? Struggling with recruiter costs? We’ll let you into a secret… billboards might be the answer. When recruitment is at an all-time low, it calls for some thinking outside the box.
A bold billboard that is strategically placed can do wonders. It gets in the face of the local talent in your area. Done right, billboards will give you a fighting chance in the recruitment crisis and help you prepare for the surge in demand for places that are coming your way.
We don’t want your provision to struggle merely to survive. We want you to grow and thrive. But to do that, you’re going to need more resources and more specialist staff to increase how many spaces you can offer the local community. You must get ahead of the curve if you want to capture the demand of parents who are about to find themselves eligible for more free childcare.
Top tips on how to thrive with an unmissable billboard π‘
You will need a visually appealing and informative display that captures the attention of potential candidates and communicates your unique selling points. Here are our top tips for a billboard that can help you combat the recruitment crisis π
Concise and Clear Messaging:
- Communicate unique benefits and perks of working with you, such as professional development opportunities, a supportive work environment, or employee recognition programs.
- Display a phone number, website, or email address where interested candidates can inquire or apply…. or even better, display a QR code that leads directly to the online application or careers page.
Emphasise a Positive Work Environment:
- Communicate the friendly and supportive atmosphere of your organisation.
- Include quotes or testimonials from current employees, sharing their positive experiences working with you (this adds a personal touch and builds credibility).
Promote Training and Progression Opportunities:
- Emphasise any training programs, certifications, or career advancement opportunities available for staff.
- Highlight the commitment to professional growth within your organisation.
Do you need help or have any questions about a billboard? Feel free to ask!
For more information on how to get your brand on outdoor advertising billboards, send us your details. Alternatively, get in touch by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
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