REVEALED: The Truth About Advertising Open Days With Billboards
In the fast-paced world of education, schools are constantly seeking innovative ways to connect with prospective students and their families. One increasingly popular method used when advertising Open Days is to run a dynamic billboard campaign – billboards provide a unique opportunity for schools to showcase their offerings, culture, and values. Today, we reveal the top 3 reasons why schools are choosing to use the power of billboards when advertising their Open Days.
1: You can’t scroll past a billboard.
In our modern world where every other Instagram post seems to be a sponsored ad, schools have to think outside the box about how to catch the attention of prospective pupils and their parents. You can’t scroll past a billboard; you can’t change the channel; you can’t turn over the page. A billboard is in your face 24 hours a day, 7 days a week… hence why they are the perfect choice when advertising your open day. If you want to be unavoidable, take your marketing strategy outside and use a billboard to promote your open day.
2: You catch your catchment.
The beauty of a billboard campaign is that is hyper-local. With over 300 billboard locations to choose from and 50+ years of experience in helping schools advertise their open days, we know exactly where you should run your billboard campaign to maximise your sign-ups. In other words, we know where you’re most likely to catch the attention of parents and applicants alike. If you want to focus on families in your catchment area, then running a billboard campaign close to your school is a no-brainer!
3: It only takes 1 student to secure a return on your investment.
We all know that our education system needs more investment. How schools use their funds is – quite rightly – a subject of scrutiny. So, when you’re planning your marketing strategy, you have to be sure that your plan will produce results. We’ve got you covered. You can take a look at our ‘ROI’ breakdowns by ‘school type’ here or just get in touch with one of our sector experts today.
Do you need help or have any questions about a billboard? Feel free to ask!
For more information on how to get your brand on outdoor advertising billboards, send us your details. Alternatively, get in touch by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
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