WOOF WOOF. MEOW. Did that catch your attention?

Yes, it did. Keep reading to find out why…

Most people love animals – actually, I’m a bit suspicious of anyone that doesn’t love them. Our deep-seated emotional connection to the animal kingdom is the reason why outdoor campaigns featuring furry tails and big puppy eyes are so effective. 

So, if you’re stuck for ideas about how to stand out in the highly competitive arena of outdoor advertising, then we have a suggestion: tap into the unique appeal and charm of animals – the perfect companions to any successful billboard campaign.

Keep scrolling to understand why animals will boost your campaign’s reach; see some case studies of animal-themed campaigns we’ve run; and learn how Billboard Media can help you make the best animal-themed billboard you’ve ever seen*. 

*T&Cs apply 

Did you know that 95% of all purchasing decisions are driven more by our subconscious emotions than ‘logic’ and ‘reason’? 

Using animals in advertising helps brands build relationships with their audience. This approach makes your advertisement more memorable and promotes positive associations with the brand. Given that people are constantly on the go, the ability of a billboard advertisement to be remembered plays a significant role in whether someone will recall your brand. 

Putting aside our emotions… humans tend to absorb visuals more than we do text. How’s this for a fact? Over half of our brains are dedicated to processing visual information!  

Think toilet rolls (there’s a point coming, promise). 

Everyone knows about the Andrex puppy. And what about the Cushelle Koala? These brands effectively associated themselves with animals that conveyed something about their product – namely that their toilet rolls were soft.  By choosing animals that were non-threatening, likeable, and gentle, these brands were able to give us the impression that they were as loveable as their animal mascots! And in turn, this made us think that their toilet rolls were non-threatening, likeable, and gentle.

I don’t know about you, but that’s exactly what I look for in loo rolls. 

Case Studies 

Several Billboard Media clients (love ya ❤️) have successfully integrated animals into their marketing initiatives.

Excellent examples include: Oakdale Fencing, Premier Recruitment, Blue Bear Storage, and Banning Dental. These collaborations demonstrate the positive impact that featuring animals can have on advertising campaigns, significantly boosting audience engagement. These collaborations demonstrate the positive impact that featuring animals can have on advertising campaigns, significantly boosting audience engagement.  

Some opt for a charming and heart-warming approach. Others opt for a humorous angle, aiming to provoke reactions and capture the attention of onlookers with clever and amusing content. Queue a lovely little slideshow of animal ads…. 

So, how does one actually make the most of animal power in a billboard campaign?

Billboards work. But they work best in the 21st century when combined with a good social media campaign.  

Whilst a billboard can help you target local areas and specific demographics, social media will help extend your brand’s recognition to a wider audience.  If your billboard design is compelling enough, it can inspire people to share your message further, extending its reach beyond its physical location.  

Our exceptional graphic design service can advise you on how to build a campaign that makes the most of the animal connection. So get in touch today to learn how you can harness your ‘big dog energy’ and dominate the market with the power of animals in advertising! 

Do you need help or have any questions about a billboard? Feel free to ask!

For more information on how to get your brand on outdoor advertising billboards, send us your details. Alternatively, get in touch by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.

For more don’t forget to stay up to date with our social media channels ?