Could Comedy Be The Breakthrough Your Brand Needs?

In just a few days – On Friday the 15th of March – Britain will enjoy a day filled with fun. Celebs will be making fools of themselves whilst kids up and down the country proudly wear bright red noses at school. Efforts to eliminate poverty using the power of comedy will be at the forefront of the nation’s conscience. Friday is of course: Red Nose Day.

The whole concept behind Comic Relief and its annual ‘Red Nose Day’ telethon is brilliantly simple. If you can make ’em laugh, you can make ’em cry. If you can connect with people’s emotions, you can get them to absorb serious messages and secure their financial support for your cause. In the case of Comic Relief, the noble cause in question is the complete eradication of poverty across the world – a cause we at Billboard Media HQ will be backing come Friday!

But Comic Relief got us thinking… how can other charities and organisations use humour to boost their brand?

Cut through with comedy

The whole point of billboard advertising is to grab people’s attention. The great thing nowadays is that billboards aren’t just seen by thousands of passersby each day… they can also be seen by the millions scrolling through social media at any given moment. Take all the Surreal campaigns for example… every single one ends up going viral on LinkedIn – where it gets seen by consumers and investors alike! But why do they manage this cut-through on social media? Because the comedy is relevant and yet surprising. Their brand’s fun reputation is an absolute hit – particularly with millennials! – and ensures that it stands out from competing cereal manufacturers.

Did you know?

According to Oracle, 91% of people prefer brands to be funny and 72% would choose a brand that uses comedy over the competition (we do love a stat!).

Given that 19.8m Brits see a billboard each week, the chances of getting your next marketing campaign lodged in the mind of your target audience is super high – especially if you work with one of our local area experts who know which locations are best suited to helping you achieve your objectives.

A study from the Journal of Marketing found that when looking at the effects of humour in advertising, “humour is more likely to enhance recall, evaluation, and purchase intention when the humorous message coincides with ad objectives, is well-integrated with those objectives, and is viewed as appropriate for the product category.”

In short? Billboard + Humour = Perfect Brand Boosting Recipe. The stats don’t lie!

So, could comedy be the breakthrough your brand needs?

Yes.

More to the point… can we help put a smile on your face?

Feeling inspired? Feel free to speak to one of our wonderful team members today about how you can use banter to boost your brand on a billboard. You can contact us by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.

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