How to be England’s Top Attraction This Summer ☀️
Did you know that it’s #EnglishTourismWeek right now? The reason it’s held in March is because it’s when people start planning their Summer holibob activities; whether it’s booking a ‘staycation’ or getting ideas together on how to keep the kids entertained for 6 weeks… spring is the time that thinking caps go on. If you’re in hospitality, tourism, or even events – keep reading this expert guide on how to secure your place as a top attraction this Summer!
But first… some saucy stats for you, courtesy of Visit England:
- £ 88.93 billion was spent on tourism in England in 2022. This included 107 million overnight domestic trips, 945 million domestic day trips and 27.8 million inbound trips.
- Visits to England are forecasted to increase to 39.5 million and spending is forecasted to increase to £34.1 billion spend – that’s 7% higher than in 2023!
- 33% of people are more likely to choose a trip in the UK than overseas compared to the last 12 months. The top reasons for choosing a UK holiday instead of going overseas are ‘UK holidays are easier to plan’ (60%) and ‘UK holidays are cheaper’ (51%)
Want To Get Bookings For The Summer Season? Sow The Seeds In Spring…
No, this isn’t gardening advice. So, what do we mean by ‘sow your seeds’? Well, in short, get your advertising campaigns running BEFORE summer starts. The idea is to get seen by people as they start to think about their plans for summer – not when they’ve already made said plans. Advertising now allows ensures that you are at the forefront of people’s minds when they’re sorting out their summer itineraries.
The other good reason to get going as soon as possible is that the weather is improving (believe it or not). There are more daylight hours, which means billboards get seen for longer, whilst better weather means people are out and about more.
Don’t miss this opportunity to attract the attention of potential customers before your competitors do!
Ready To Spring Into Action?
Feel free to speak to one of our wonderful team members today about how you can target the right people at the right time in the right location. You can contact us by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
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