Achieve Your Personal Best – Advertise During A Marathon!
Why is everyone and their nan signed up to run a marathon this year? I don’t know… but what I do know is that we have billboards along some of England’s most famous marathon routes. They’re absolutely perfect if you want to capture the attention of marathon participants – that includes the runners themselves, the supportive onlookers, and everyone involved in the operational side of things. (Image credit: TCS London Marathon)
Point is: time your campaign to align with a marathon and you can get incredible exposure. Now, regular readers of the Billboard Media blog will know that we are a bit obsessed with tactical timing and strategic site placement… but whether you’re new to ‘Out of Home’ (OOH) advertising, or a seasoned billboard athlete, this blog has it all. Keep reading to find out why you should align your next billboard campaign to run alongside a marathon and how we can help you achieve your personal best.
The Magic Of Marathons
Every year, hundreds of thousands of people run a marathon in aid of incredible causes. Some have never tied a running shoelace in their life; others race day and night. But all these people are brought together to enjoy the outside and challenge themselves. It creates an incredibly vibrant and supportive environment – that alone is a good reason for you to invest in some OOH advertising… getting your brand associated with such a positive event will bring you magical results. (???? TCS London Marathon)
This weekend (on 21st April), 50k runners will be participating in the London marathon. But that’s not the only running event booked into to England’s sporting calendar for 2024…. every month, towns and cities across these green and pleasant lands host half marathons; normal marathons; and ultra-marathons. There are running events planned in almost every week in every location! So, no matter where you want to advertise or when, there will be a running event to which you can tailor your billboard campaign.
And the best bit? You don’t have to be Nike to make yourself relevant to the running crowd….
What do trainers, charities, universities, and beer have in common?
They all prove a point: that what you have to sell is irrelevant. Literally any business can tailor their message to catch the attention of runners and their supporters. Whether it’s a simple message of support that motivates participants to keep going, or a subtle reference to running, a billboard designed with marathon vibes in mind will make you an unforgettable part of the day.
If you speak with our graphic design service, we can help you figure out how to design a campaign that is unmissable during a marathon!
Ready…. Set…. GO!
Want a head start? Feel free to speak to one of our wonderful team members today about how you can target the right people at the right time in the right location. You can contact us by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
Hungry for more content? Then make sure you’re across all our social media channels and subscribe to our newsletter if you want to be the first to find out about the perfect advertising locations for your business.
