Why should you change your billboard artwork?
If you’re a business owner or marketing enthusiast looking to shake things up, changing your billboard artwork throughout the year could be the tool to your success. It’s more than just a fresh coat of paint; it’s a strategic move that can significantly impact consumer behaviour and breathe new life into your brand. Let’s talk about why change is crucial…
Make It Count
The variety offered by new artwork helps combat ad fatigue, a common issue where viewers lose interest in ads they’ve seen repeatedly. By introducing new visuals, you’re not only keeping your marketing strategy lively but are also creating opportunities for new messaging that can be tailored to seasonal promotions or current trends.
Changing your billboard artwork regularly can also help attract the attention of a wider audience. Each design might appeal to a different demographic, broadening your customer base. A fresh and innovative design can also intrigue passers-by who might have missed your previous advertisements.
Improved Ad Recall
Statistics have shown that ad recall can improve significantly with visually striking and seasonally relevant advertisements. According to a Nielsen study, billboard advertising has a 56% ad recall rate, which can increase when the artwork is frequently updated to reflect seasonal themes. This is because new and relevant imagery tends to stand out more in the minds of consumers, making them more likely to remember your brand when it comes time to make a purchase.
Key Takeaways
- Keep Fatigue at Bay: Frequent updates keep viewers engaged!
- Attract New Customers: Making your advertising more diverse helps engage a wider audience.
- Enhanced Recall: Fresh, creative designs aid in memory retention, which is crucial for brand recall and recognition.
So why not plan your next billboard makeover today? Your brand—and your city—will thank you for it
You can contact us by calling 020 8038 6400 or emailing sales@billboardmedia.co.uk.
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