Hadlow College’s Billboard Brilliance: A Summer Campaign to Watch
As the days get longer and the countdown to summer holidays begins, it’s the perfect time for schools and colleges to get their names out there. Well, folks, Hadlow College has absolutely smashed it with their latest billboard campaign, nabbing April’s Campaign of the Month and setting the bar high for what a knockout educational advert looks like!
Why Billboards Still Rule for Schools
First off, why billboards, you might wonder? In an age of digital everything, it turns out that old-school billboards have still got it. They’re especially beneficial for schools and colleges. Think about it – a massive, colourful billboard in your local area is hard to ignore and even harder to forget! Studies have shown they’re ideal for boosting brand recognition, with a hefty 70% of people likely to remember what they saw. That’s pretty stellar when you’re trying to make sure local students and their families know all about you.
What’s the Fuss About Hadlow’s Campaign?
Hadlow College’s campaign ticks all the right boxes for a summer promo.
- Vivid, Summer-y Colours: Nothing screams summer like a burst of bright colours. These billboards pop with a palette that grabs your eyeballs and won’t let go, appealing directly to the young and vibrant crowd Hadlow is after.
- Crystal Clear Calls-to-Action: Every billboard needs a clear, compelling message. It’s all about getting those students through the door at the open evening.
- Spot-On Placement: Our billboards aren’t just slapped up anywhere. You’ll find them strategically placed where they’re most likely to catch the eyes of high schoolers and their families—near places like community centres and shopping hubs.
Final thoughts
Hadlow College’s approach this summer is a masterclass in knowing your audience and the power of effective advertising. By mixing striking visuals, smart placement, and messages that hit home, they’re set to draw a big crowd at their open evening. It just goes to show, when it comes to making a lasting impression in the local community, sometimes the old ways are still gold.
For other educational institutions looking to up their game and boost enrolment, consider this a lesson from Hadlow College’s playbook. Sometimes, a splashy billboard is all you need to capture attention and make a splash in the community. Cheers to that
Feeling inspired?
Inspired by Hadlow College’s campaign? Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk to enquire about what billboard advertising could do for your business.
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