Estate Agents
The enormity of a billboard ensures that its message becomes lodged in the minds of passersby. According to advertising research specialists, Talon, billboards generate a whopping spontaneous ad recall of 198%. So if you want to be remembered, book a billboard!
But first things first:
Compared to other forms of advertising, billboards offer a cost-effective way to reach a large audience. The cost per thousand impressions (CPM) for billboards is often lower than digital advertising, making it an attractive option for estate agents looking to maximize their return on investment.
To make things easy for you, we’ve pulled together a ‘Return On Investment’ factsheet for you that will help to calculate the cost of running a billboard campaign for your business.
Benefits of billboard advertising
An estate agent’s service is inherently local - billboards allow you to target specific neighbourhoods or areas where you want to build your presence. With eye-catching designs and compelling messages, you can establish yourself as the go-to agent in the community and drive local leads directly to your doorstep.
Speak to an expertWhat’s more, consistent visibility builds brand recognition. When potential clients see your brand on billboards regularly, it creates a sense of trust and familiarity. This trust is crucial in a competitive industry where personal connections often drive real estate transactions.
How can we help?
We understand that estate agents face a paradoxical problem. On the one hand, they need to create an impactful brand presence in a cutthroat market… but at the same time, they also need to target customers in restricted local areas. We’ve worked with countless estate agents in our time – we know what you need to do to overcome that paradox!
Speak to an expertWe specialise in pinpointing the perfect billboard location and crafting an exceptional design that maximises your desired outcomes.
Let's get started!
In a digital age, traditional advertising methods like billboards remain powerful tools for estate agents to stand out in a crowded market. Maximise your visibility, build local connections, and boost brand recognition by incorporating billboard advertising into your marketing strategy.
Speak to an expertSimply book a call with one of our industry experts to see how you can elevate your real estate game today and watch your business reach new heights!
