Health, Wellness & Fitness

Whether you whiten teeth, fix bones, care for the elderly, or help people with their fitness journey… you’ve come to the right place. Health and wellness encapsulate a HUGE range of industries and businesses, but all of them are able to tug on the heart strings. When a billboard campaign can tap into an emotion, you’re onto a winner.  

19.8m UK adults have seen a billboard in the past week 

But first things first:

Compared to other forms of advertising, billboards offer a cost-effective way to reach a large audience. The cost per thousand impressions (CPM) for billboards is often lower than digital advertising, making it an attractive option for estate agents looking to maximize their return on investment.

To make things easy for you, we’ve pulled together a ‘Return On Investment’ factsheet for you that will help to calculate the cost of running a billboard campaign for your business.

We’ve used our clients over at Banning Dental however our formula can be easily tailored for your business needs!

There is a lot of competition in this market, so you need something to make you stand out. Nothing stands out more than a creatively designed billboard that sets you apart from competitors and highlight what makes your dental practice unique. Whether it's your exceptional customer service or unique cosmetic offer, billboards provide a platform to showcase your strengths.

One of the many reasons dental practices choose to advertise with billboards is because they allow clinics to paint a visual story. A lot of potential patients are persuaded by imagery – they want to see what their tooth could look like with your care! Speak to us today to see how we can help you get more teeth through your door…

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Did you know that one in seven Britons are now part of a gym? The fitness industry is experiencing exponential growth.

People are busy – they don’t want to have to travel too far. Health and fitness journeys need to be convenient. After all, studies have shown that you’re five times more likely to hit the gym if it’s less than four miles away from your home, with proximity the primary consideration for customers when the comparing the health and fitness market.

If you want to make sure that you tap into this growing market, then billboards are the way forward. A strategically located billboard that faces residents and directs them towards your business – telling them it’s just five minutes away! – is going to be key if you want to grow your local customer base.

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Private healthcare
Billboards can be strategically placed in locations where the target demographic is likely to see them. For example, a private healthcare provider specializing in paediatric care might place billboards near schools or playgrounds to reach parents. Luckily for you, our local area experts know exactly what locations are going to help you reach the right people at the right time.

In competitive healthcare markets, advertising on billboards can give private providers a competitive edge by ensuring their brand stands out among competitors. It allows them to showcase what sets them apart and why patients should choose their services over others. By consistently displaying their brand name, logo, and messaging, they can reinforce their presence in the minds of potential patients. Speak to us today about how we can help boost your brand and service with a billboard!

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Care homes
You’re in demand. As our population continues to age, the need for top quality care is on the rise. But how do you capture that demand in services? We’d be very happy to speak to you about how billboard advertising can ensure you are able to.

Luckily for you, we have over 300 billboards on our books and know exactly what ones will work for you best. In addition to having hundreds of billboard locations to choose from, we also offer an incredible graphic design service ran by billboard marketing experts who know exactly how to capture the attention of families who want the best provision for their loved ones.

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