We know that billboards are a great way to promote your business to a mass market, but your advertisement needs to look right visually for it to be effective. Here are some tips on how to make your billboard campaign more successful:
Be brief: A billboard is only likely to be in the viewer’s eye line for a few seconds as they pass by, so you need to get your point across in a concise way.
Keep it simple: Too much going on such as a fancy font or too many pictures can make it harder to read for a passer by, therefore making your campaign message ineffectual.
Be creative: A billboard that stands out from the crowd with a clever slogan or memorable image is likely to be remembered by the people that see it, therefore making them more likely to use your company over another company that is offering the same services.
Only advertise one offer: Bombarding the viewer with too much information in the short space of time that they are looking at the billboard is likely to confuse them, making is less probable that they will remember who you are or what you do.