Case Study: Lewis Oliver Estate Agents

We are pleased to supply a high impact billboard to Lewis Oliver Estate Agent in Coventry. The team came to us looking for an option to build and maintain brand awareness in the area. To do this they chose billboard advertising in a prime location.

 

About Lewis Oliver

Lewis Oliver is a local family run estate agent who opened their doors in 2014. Over time and with a little help from our billboard, they have become one of the top agents in Coventry.

 

The Campaign Objectives

Being a relatively new, up and coming estate agent, Lewis Oliver’s main aim was to build and maintain brand awareness locally. Their billboards are designed around promoting the brand name, along with incentives for letting or selling.

                                                                                                                                                                 

     The Solution: A Long-Term Billboard Strategy

To achieve this, they secured a billboard on the Holyhead Rd corner, Grayswood for 12 months which is at an intersection of some of Coventry’s busiest streets. It is easily viewed from a petrol station and Tesco shoppers just opposite. With this billboard being hard to miss, the advertisement creates a constant brand presence for the usual traffic driving through the area everyday. Lewis Oliver offices are also nearby which allows the commuters to see their brand a second time.

To keep it fresh, they also swap out the artwork yearly and may change the messaging.

 

Angie Ryan, Manager says

We renew every time! The location is just too good to give up. We get good coverage locally as the billboard is located on a very popular street… We have also had people mention seeing the billboard then come in to see us.’

     

Questions?

Worried about your budget but interested in carrying out a similar billboard strategy to Lewis Oliver? Get in touch as we offer a wide selection of billboards to fit varied business sizes and budgets.

For more information on prime outdoor advertising billboards, contact us on 0207 112 8624 or email sales@billbaordmedia.co.uk.

 

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