Why New Year Billboard advertising works
One of the busiest times of the year for consumers is almost here! This makes it a prime advertising time for most consumer businesses whether big or small.
Advertising around the Christmas and New Year season is a great time to showcase your business on a billboard, just as the bigger brands do! The cost of advertising on a billboard has fallen over the years which means that small - medium sized businesses can also afford to advertise new year or winter sale campaigns locally! This gives everyone the same opportunity to reach new and existing customers.
The chance to encounter your advert is higher over the winter sale period due to higher levels of traffic and pedestrians. Your potential cusotmers are out looking for gift inspiration, deals and entertainment and more!
Infact, studies found that 50% of urban consumers look for gift ideas while out and about (Exterion Media)
This is not only relevant to retail stores, but for a wide range of businesses as most campaigns will get more exposure during this busier period.
There are 8 times as many people purchasing a gym membership in January than in December. As usual, the new year resolutions call for a rise in gym memberships. With the “New Year, New You” campaigns going live, billboard campaigns are the perfect way to attract attention to your local gym. Launching a 3-month campaign from January – March allows you to target those looking to go to the gym for their New Year’s resolutions, up until the tail end of the resolution seekers in March.
January is the month employees are most likely to think about changing jobs, with almost one in five saying that this is the most popular month to move on. Be in the view of employees commuting locally into work in the new year, as they are likely to be thinking about changing jobs to start the year off afresh.
Set your advertisement live by the last week of December, ready for the new year commuters. A 3 month campaign is advised to get enough reach and exposure at the start of the year.
With the winter sales going live, this is the time to showcase your offers and new seasons lines! Shoppers are out looking for the best deals and are ready to spend! To cut through the noise, showcase some of your best offers in store on a billboard to let customers know what you also have to offer!
Using a 3 month booking you can be live in December and change the artwork at the end of January with your new season campaign.
The new number plate is coming in March, so the start of the year is the best time to get the word out about the end of plate deals. With a 3 month campaign you can get the word out now, then change the artwork once the new plate begins to come into the showrooms.
Interested in carrying out a new year campaign? Get in touch as we offer a wide selection of billboards to fit varied business sizes and budgets.
For more information on prime outdoor advertising billboards, contact us on 0207 112 8624 or email firstname.lastname@example.org.