Benefits of Daylight Saving Time for Billboard Advertising

The clocks have moved forward and for the UK that means there’s more daylight to enjoy. This time change plays a huge role in affecting sales and consumer behaviour. As more sunlight comes through, seasonal marketing and advertising should be top of mind for business owners and advertisers.

The aim of daylight savings is to give extra evening daylight during the summer months and more morning daylight in the winter. The concept came about in an effort to conserve energy and decrease the use of fuel in Europe & USA during the World War I era.

How can the daylight saving time benefit your business?

  • Think about what your audience will be doing during the sunnier days. More daylight results in consumers spending more time out of home as the days grow longer.  This is key information for advertisers as this means that television will take a dramatic drop in viewing, while billboards see an increase as more people will be driving around longer and hanging out at outdoor venues or parks.

For online brands, longer days can result in a drop in online sales in comparison to the winter season when conumsers tend to shop from the convenience of their homes. Giving your online brand an extra push via outdoor advertising can give your business a boost during the summer months when sales may take a dip online.

  • The emotional impact – studies show that more daylight has an emotional effect on mental health and happiness. People are more willing to shop, start spring cleaning, renovate, host parties, exercise, book holidays, eat out, buy homes and more. Does your business meet any of these needs? These customers are outdoor looking to be inspired - this is the best time to capture your audience.

Ready to take advantage of the longer days? 

Interested in carrying out a billboard campaign? For more information on prime outdoor advertising billboards, contact us on 0207 112 8624 or email