Middlesbrough became a county borough in the North Riding of Yorkshire in 1889 but it wasn’t until 1996 that the Middlesbrough Borough Council became a unitary authority in North Yorkshire. The county motto is “we shall be” as of 1830. It boasts a population of almost 175,000 permanent residents and sees tens of thousands of vehicles pass through the centre of the county each day. This guarantees to give your billboard advertising campaign a captive audience every day.
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