Advertise During Bank Holidays to Boost Your Business

Advertising efforts increase by an average of 50% around holiday seasons. Bank holidays give people the opportunity to spend more time outdoors or on the road commuting to destinations they only get to visit a few times a year. This leads to a vast increase in viewers being exposed to outdoor advertising. Since more customers are exposed to business’ advertising campaigns, sales drastically increase as a result.  Businesses in hospitality and leisure sectors, such as…

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Traditional vs. Non-Traditional Advertising

The world of advertising has significantly changed and expanded throughout the last 100 years. Various new marketing channels and tactics have been introduced over time. Although the advertising industry is quite vast, it can be divided into two categories: traditional and non-traditional. Both types of advertising have pros and cons. Ultimately, it’s up to marketers…

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Why Facebook and Google use Billboard advertising

Why Google and Facebook use Billboards “With the widespread use of smartphones, the high visibility of out-of-home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an…

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Build Your Taxi Company With Billboard Advertising

The UK taxi is the centre of a multi-million-pound industry. In the London area alone, 1.8 million people are estimated to travel in taxis every week. 93% of company directors in London believe that a good taxi network is essential for a successful economy. In 2015, 144 licensing authorities in England welcomed an increase in…

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