August Campaign of the Month: HarperCollins Publishers

Congratulations to HarperCollins Publishers for being selected as August’s Campaign of the Month winner! Their marketing campaign’s aim was to promote the launch of comedian Rob Beckett’s new book titled A Class Act: Life as a Working-Class Man in a Middle-Class World. We selected this billboard as our winner because their advertisement was so striking and beautifully designed that we deemed it a real ‘Class Act’!   Not only was the advert’s design…

Read more

It’s a Pundemic Competition

Over the years, we’ve created some fun, outlandish billboard campaigns that have been a hit with our viewers. We’re excited to announce our newest campaign, and this time, we’ve decided to include YOU. Do you consider yourself a jokester? If so, listen up! Although this past year has been a tough one, we’ve found that…

Read more

Is St. Albans the best new place to advertise?

Locations available around St. Albans Station. There’s a lot of buzz around St Albans right now. Many Londoners are moving out to St Albans to buy more affordable, spacious homes and to get settled in nearby to good schools. This spikes a lot of opportunity for billboard advertisers and businesses looking to capture their attention. St Albans is…

Read more

Billboard advertising strategies to learn from car dealerships

Advertisers can learn a lot from car dealerships use of outdoor advertising. It’s one of their favourite ways of advertising directly to their audience.  We’ve pulled together some strategies that car dealerships use to advertise and win customers using billboards. No matter what industry you’re in, most of these strategies can be applied to your business! Emotional…

Read more

Spring’s most creative billboard campaigns

Have billboard campaigns become boring? Over the years, successful billboard campaigns have gained a reputation for being simple, clever and eye catching with the aim of capturing the attention of millions of people! This is because motorists are not looking for an opportunity to read a wordy billboard, nor can they be distracted while on the road! Advertisers with over complicated campaigns,…

Read more

Billboards Vs Roundabout Sponsorship

Roadside billboards are a proven method of successful advertisement. Hundreds and thousands of companies – big and small; local and worldwide – use billboards every day to promote their brand. When deciding upon your billboard advertising campaign, it is important to choose a location that will offer your business the exposure it deserves. Billboards can…

Read more

The Growth of Billboards

An earlier form of outdoor advertising was a sandwich board outside a café, restaurant or business. The aim of these being to draw customers in with special offers, promotions, or just to advertise services. Today, that aim is still the same but the way we do it has increased on a much larger scale. Why…

Read more