When it comes to standing out and attracting attention, start-ups and small business owners in the early stages of their businesses are typically looking to spend heavily on marketing to raise brand awareness, stand out from established brands, build trust, and be chosen. However, with the constrained budgets that many expanding businesses have, building brand awareness…
Have you ever thought that sometimes colours can be the most critical element in an advertising campaign? Well, it is indeed true. The first thing that consumers notice is always the colours before words. As a result, the colours you choose for your next advertising and promotional campaigns, as a small-business owner, can affect consumer…
Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring. With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could…
Get ready for the best times of the year to make sales! Did you know that the 3 biggest dates for commerce are: Christmas, Black Friday and Valentine’s Day? But how do you prepare for them? An Editorial Calendar is your map to potentially increase the results of your marketing efforts for special Holidays. Have…
Congratulations to HarperCollins Publishers for being selected as August’s Campaign of the Month winner! Their marketing campaign’s aim was to promote the launch of comedian Rob Beckett’s new book titled A Class Act: Life as a Working-Class Man in a Middle-Class World. We selected this billboard as our winner because their advertisement was so striking and beautifully designed that we deemed it a real ‘Class Act’! Not only was the advert’s design…
Advertising efforts increase by an average of 50% around holiday seasons. Bank holidays give people the opportunity to spend more time outdoors or on the road commuting to destinations they only get to visit a few times a year. This leads to a vast increase in viewers being exposed to outdoor advertising. Since more customers are exposed to business’ advertising campaigns, sales drastically increase as a result. Businesses in hospitality and leisure sectors, such as…
With summer fast approaching, business owners and marketers are busy planning their next campaign. Here’s a few helpful reasons to consider why it’s necessary to invest in outdoor advertising, especially during the summer months.
Why Google and Facebook use Billboards “With the widespread use of smartphones, the high visibility of out-of-home goes hand in hand with actions on digital channels such as social media. For example, nearly 4 in 10 adults surveyed (38%) in the US say they have visited a Facebook Page or posted on Facebook after seeing an…
Billboard advertising is a great investment, however it must be done right to achieve the desired response. If you are new to outdoor advertising, a bit lost on how you’d like your poster to look or struggling to brief your agency, spend some time thinking about the aims of your campaign before you begin your design. The artwork design will play a…
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