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When it comes to standing out and attracting attention, start-ups and small business owners in the early stages of their businesses are typically looking to spend heavily on marketing to raise brand awareness, stand out from established brands, build trust, and be chosen. However, with the constrained budgets that many expanding businesses have, building brand awareness…
Have you ever thought that sometimes colours can be the most critical element in an advertising campaign? Well, it is indeed true. The first thing that consumers notice is always the colours before words. As a result, the colours you choose for your next advertising and promotional campaigns, as a small-business owner, can affect consumer…
As the new financial year is just around the corner, we decided to guide you through a few steps that you need to be aware of before planning your next OOH campaign. Here are five key strategies you need to stick to when making most of your advertising budget. No. 1: Research your…
Small, growing brands often struggle to tie their marketing campaigns to the ongoing holidays, especially this month, in full swing of International Women’s Day, Mother’s Day and the upcoming Spring. With the recent relaxing of work from home and quarantine rules, your customers will likely venture outside more often, which means Mother’s Day and Spring could…
Billboard advertising is a great investment, however it must be done right to achieve the desired response. If you are new to outdoor advertising, a bit lost on how you’d like your poster to look or struggling to brief your agency, spend some time thinking about the aims of your campaign before you begin your design. The artwork design will play a…
We know that billboards are a great way to promote your business to a mass market, but your advertisement needs to look right visually for it to be effective. Here are some tips on how to make your billboard campaign more successful: Be brief: A billboard is only likely to be in the viewer’s eye…
An earlier form of outdoor advertising was a sandwich board outside a café, restaurant or business. The aim of these being to draw customers in with special offers, promotions, or just to advertise services. Today, that aim is still the same but the way we do it has increased on a much larger scale. In…
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