Recruiters do these 5 things to make a breakthrough billboard campaign
Here are five things that recruitment agencies do to get impressive results from a billboard campaign.
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Recruitment
According to Statista 63% of 25-34-year-olds trust billboard advertising. And yet 45% of recruiters feel that millennials are the hardest generation to target.
It’s a no-brainer… target millennials with a billboard! Go get ‘em!
Recruit a Billboard!
How much will a billboard cost you? Well, there’s no simple answer. It depends on how long you want to run a campaign for, how big you want to go with the billboard, and whether you fancy maximising your impact by advertising in multiple locations.
Caveats out the way, we’ve made a simple formula that you can use to calculate how much a billboard might cost…
Benefits of billboard advertising
Billboards are unique in their ability to provide advertisers a 24/7 presence.
Their non-intrusive nature also enables potential candidates to absorb information at their own pace, fostering curiosity and interest. This approach is particularly effective in reaching passive job seekers or those not actively searching for opportunities but open to exploration.
The longevity of billboard campaigns can also reinforce your agency's presence over time, enhancing the likelihood of candidates remembering and responding when ready to make a career move.
Speak to an expertTheir non-intrusive nature also enables potential candidates to absorb information at their own pace, fostering curiosity and interest. This approach is particularly effective in reaching passive job seekers or those not actively searching for opportunities but open to exploration.
The longevity of billboard campaigns can also reinforce your agency's presence over time, enhancing the likelihood of candidates remembering and responding when ready to make a career move.
How can we help?
We have spent 50+ years helping recruitment agencies get in front of the right audience at the right time. Whether you're trying to grab the attention of employees or employers, we will help you settle on a strategic billboard location and finalise an outstanding design - optimising your desired results.
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Let's get started!
Ready to revolutionise your recruitment strategy? Partner with us and watch as your job opportunities take centre stage. Contact us today to discuss your unique needs, and let's create a billboard campaign that will elevate your recruitment efforts to new heights.
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