Choosing a location that will give your brand high visibility is always top priority, but some companies also consider their competition’s location as a deciding factor. Where there is fierce competition on the market or if a competitor is in a prime location, companies like McDonalds and Home Tiles choose a billboard that is either nearby, opposite or on route to the competitor. This allows their ad to potentially draw away or interest the competitor’s potential customers.
Things to consider
- Showcase your competitive advantage of lower prices or superior quality in goods or services that can justify your higher prices.
- Use a billboard to give directions to your location, and incorporate price comparisons with a eye catching campaign.
- Think about what would entice your competitor’s customers.
The brands below in the following industries are known to be very strategic when choosing their billboards nearby competition:
Are you ready to be brave and take on the competition? For more information on prime outdoor advertising billboards, contact us on 0207 112 8624 or email sales@billbaordmedia.co.uk.
