About Skyline Roofing Centres
With over 40 years of experience in supplying high quality materials at a competitive price to local tradesman. Skyline Roofing Centres have several brunches across London and the south east. That aim to provide their customer with the highest quality products, expertise and keep up with high demand on the latest materials from within the industry.
The campaign objectives
- To bring awareness to the flagship brunches in Uxbridge and Hanwell.
- Increase footfall into both brunch of local tradesman.
The solution
The Location
The Skyline Roofing Centres billboard on A4020 Uxbridge Road is in the prime location for their branches. In addition to the ideal location between their branches, the locations also aids in the priority viewership of passing tradesmen traveling to/from work.
The Artwork
The company logo is the most prominent and important element providing a clear definition of who is advertising. The simplicity of using directional indicators on a billboard allows the company to clearly show the direction of travel required to the nearest store.
Using on brand colours to direct the eye to relevant information in a bright yellow along the panel to highlight the importance of this information. The design is deliberately simple, after all you can only read so much when you’re driving past!
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