Oakheart Property is July’s 2022 winner for Campaign of the month. We selected this campaign as the simple messaging, mixed with eye catching imagery, showing a squirrel (an icon for the countryside), came together to create a billboard campaign that really stood out!
The aim of their campaign was to build brand awareness in the area so they strategically selected one of our newest billboards on a very busy roundabout at Bury Road, Ipswich. Oakheart had recently launched their newest branch so standing out amongst the competitors and establishing trust and recognition influenced their design.
About the company
Oakheart Property, was formed by experts, Charlie Morgan and Darrell Nevard. Bringing together traditional values with a modern approach, they have managed to build a company with an undeniable notoriety for quality service and giving their customers the best properties in Ipswich.
The winning elements of their campaign
Oakheart Property, captured our attention with the use of a cute squirrel in the forefront. Right away that grabs your attention. One of the brilliant reasons why animals work in adverts is because they have the great ability to draw out an emotional response. This means that your customers are more likely to respond positively to the brand!
Did you know that 95% * purchasing decisions are decided subconsciously? That means that anything you can do to influence this point of view means you are already winning!