Multi-channel campaigns: Connecting Spring billboards to digital experiences

Easter represents rebirth and if you’re looking at tying that in with advertising, Easter can be a great opportunity to refresh your approach to ads.

While vinyl billboards have been used for decades, today’s most successful businesses know that combining physical billboard advertising with online experiences creates something much more powerful.

Why connect billboards to digital channels?

A billboard is a moment of exposure. Someone passes by, notices your eye-catching design, and then… what happens next?

When you bridge the gap between your billboard and online platforms, you create multiple touchpoints with your audience. Research shows that consumers typically need 7-8 interactions with a business before making a purchase decision. A multi-channel approach helps you reach this number faster and more effectively.

Ways to bridge the gap between the offline and online realms include QR codes, direct response elements and social media integration.

QR codes

QR codes are perfect for connecting billboard viewers to your digital content.
Here’s how to make them work effectively on Easter and Spring campaigns:

• Valuable destination – When someone scans your code, send them somewhere worth their time, like a special spring promotion, a contest or exclusive content they can’t get elsewhere.
• Size matters – Make your QR code large enough to be scanned from a distance. For billboards, the rule of thumb is a QR code that’s at least 10% of the billboard’s width.
• Easter creativity – You can customise QR codes with Spring colours or shape them subtly like eggs or flowers without affecting their functionality.
• Clear instructions – Include a simple prompt like “Scan for exclusive Easter deals” so viewers know exactly why they should take action.

Direct response elements

• Memorable website URLs – Create a simple, season-specific landing page URL that’s easy to remember, like “YourBusiness.com/Spring”.
• Text-to-engage options – Include a number where viewers can text a keyword (like “SPRING”) to receive special offers directly on their phones.
• Voice search optimisation – Include a phrase like “Ask your smart speaker about YourBusiness Spring Sale” to capture the growing voice search audience.

Social media integration

Create shareable moments. Your billboard can become the starting point for social media engagement with the right approach.
Design billboards for social sharing:

• Create billboard designs that naturally encourage people to take photos and share them.
• Include clever Easter or Spring puns that people want to share.
• Include a clear, unique hashtag on your billboard that ties specifically to your spring campaign.
• Make sure your hashtags are short, easy to spell, unique to your campaign and that they make sense in the context of your messaging.

The magic happens when your Spring and Easter billboard advertising doesn’t exist in isolation but works as part of a larger conversation with your customers. Your billboard catches their eye, your digital experience provides value and your social presence keeps them engaged.

By creating these connections, you transform a simple seasonal ad into an immersive experience that follows customers from the roadside to their phones and computers.

This Spring don’t just advertise, engage!

Are you ready to start your OOH advertising campaign?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…

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