Take credit for a great billboard – OOH advertising & Fintech

Today’s financial landscape feels uncertain, shrouded in a blanket of hesitancy.  It feels a bit like standing at a crossroads with a foggy map – there’s clearly something promising ahead, but the path isn’t exactly crystal clear.

Between lingering concerns about global markets that seem to change direction with each news cycle, it’s no wonder many of us are feeling cautious about our financial decisions.

Yet beneath all this uncertainty, lies a palpable sense that opportunities are quietly presenting themselves for those willing to look beyond the headlines.  

People are either saving, investing, or urgently seeking advice.

With inflation, rising living costs and economic uncertainty, UK households are becoming more cautious with their money. But this caution is creating new demand for trusted financial solutions.

• The UK household saving ratio rose from 6.6% in Q2 2022 to 11.1% in Q1 2024
• Households have accumulated between £143 billion and £338 billion in excess savings since the pandemic
• At the same time, 1 in 10 have no savings, and 21% have under £1,000 in emergency funds

Why finance businesses are turning to billboards:

This is the perfect opportunity for fintech brands to show up as a reliable guide.

• Position your business as trusted & local.
  Billboards signal credibility. Whether you’re a local IFA or a national fintech app, presence on the street builds consumer trust in ways digital ads alone can’t.
• Meet your audience where they are.
  Out of home ads reach people during commutes, errands, and daily routines – the same moments when they’re reflecting on money decisions and goals.
• Cut through the digital noise.
  In a crowded online space, physical advertising stands out. Billboards create mental availability, brand recall, and an offline presence that builds authority.

Why finance businesses are turning to billboards:

“When people are unsure, they want to feel secure. A clear, confident billboard ad signals stability and strength.”

Whether you’re promoting:

• A high-interest savings account
• Investment tools and ISAs
• Pension planning
• Emergency fund advice

A billboard builds visibility and credibility right where your customers live, travel, and make decisions.

Ready to position your brand as the answer to financial anxiety?

Let’s talk locations, audiences, and impact.

Speak to our team today and explore available billboard spaces near your target customers.

Are you ready to start your OOH advertising campaign?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…

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