The Great British Summer Rush: when advertisers battle for prime billboards
Right now, the Great British Summer Rush is in full swing. Drive down A roads or high streets and you’ll see every premium billboard spot snapped up by brands who fought to be there.
This is what happens when the battle for out-of-home advertising space becomes as competitive as queuing for Wimbledon tickets – and we’re living through the results right now.
Why Summer has advertisers in overdrive
Look around you this July – it’s not just about the longer days, though those extra hours of daylight certainly help. Summer has transformed the UK into a nation on the move. We’re at festivals, heading to the seaside, and actually venturing outdoors.
For advertisers, this means captive audiences everywhere – stuck in holiday traffic and wandering through city centres.
Tourism is peaking, consumer spending is soaring, and every business wants to be front and centre while we’re all out and about.
The billboard top-spots
Right now, you can see where everyone fought to be. The A roads are lined with advertising gold as people are out and about commuting or on their way to shopping for their holiday bits.
City centres aren’t immune either. High streets in major cities like London and Manchester are commanding premium rates as tourists flood in. Transport hubs such as train stations and airports like Heathrow are becoming showcases for travel companies trying to catch us before we jet off to somewhere sunny.
But it’s not game over yet
While most spots went to those who planned ahead, Summer is far from over. The feeding frenzy that dominated Spring has settled, and advertisers are discovering that prime locations with serious footfall are still available.
The beauty of out-of-home advertising? It moves fast.
With a 21-day turnaround from booking to going live, you could have your summer campaign up and running before August hits. That’s plenty of time to catch the tail end of festival season, the August bank holiday rush, and those late summer getaways that stretch well into September.
The opportunity window is still open
Forget the doom and gloom about missing the boat. The savvy advertisers aren’t just the ones who booked early – they’re also the ones who spot opportunities as they arise.
High-footfall locations are becoming available as campaigns wrap up, and with most brands assuming it’s too late, there’s less competition for what’s left.
The moral of the story? Summer 2025 might be well underway, but it’s far from over.
With our short turnaround, your business could still be part of this year’s out-of-home advertising success story.
The question isn’t whether you’ve missed the summer rush – it’s whether you’re ready to join it.
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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