Which industries make the most of billboards in the summer?
Summer in the UK means longer days, warmer weather, and more people out and about, making it prime time for out-of-home advertising. With their bold graphics and weather-resistant properties, billboards become particularly effective during these sunnier months.
But which industries really dominate and take advantage of this seasonal opportunity?
Tourism and hospitality lead the charge
Tourism businesses dominate the billboard landscape come summer. Holiday parks, seaside resorts, and country attractions plaster routes with eye-catching visuals of families enjoying themselves.
The key is timing – these campaigns typically launch in late spring and run through to early autumn, capturing that crucial booking window when families are planning their breaks.
Hotels and restaurants also ramp up their advertising, particularly along A-roads and motorways leading to popular destinations. There’s something about seeing a perfectly grilled burger or a cosy pub garden on a billboard that makes drivers suddenly fancy a pit stop.
Retail gets creative
Fashion retailers have cottoned on to billboards’ potential during summer months.
Fast fashion brands showcase their latest collections on billboards positioned near shopping centres and high streets, knowing that summer shoppers are more likely to be impulse buyers.
Sports and outdoor retailers also join the party, promoting everything from festival gear to BBQ equipment.
Food and drink businesses refresh their approach
Ice cream companies practically own the summer billboard scene.
Those mouth-watering close-ups of Magnums and Cornettos are strategically placed near beaches, parks, and busy shopping areas.
Soft drink brands aren’t far behind, with refreshing imagery that makes you reach for a cold one just looking at it.
Events and entertainment cash in
Summer festivals, outdoor concerts, and sporting events rely heavily on billboards to build excitement.
The visual impact of a well-designed festival poster blown up to billboard size is hard to ignore, especially when positioned along routes to the venue.
What makes our billboards particularly suited to UK summers?
Not only do our big, bold red borders stand out and demand attention, but we also print on high quality material with incredible durability. They can handle the occasional downpour whilst maintaining its vibrant colours in bright sunshine.
This reliability makes it perfect for long-running summer campaigns that need to look fresh for months.
The industries that succeed with billboards understand one simple truth: summer is when people are most receptive to experiences, treats, and spontaneous purchases.
Smart positioning and eye-catching design can turn a simple journey into a buying opportunity.
Fortunately, there is still time to make an impact. With our 21-day turnaround, your campaign can shine just in time for the August bank holiday
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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