It’s almost Back to School: boost open day signups with our billboards
With September just around the corner, now is the perfect time for schools and colleges to capture attention and drive enrolments. Whether you’re promoting open days, new courses, or term start dates, billboard advertising puts your message in front of thousands of parents, guardians, and students whilst they’re already thinking about education.
Why billboards work for open days and enrolments
Reach busy parents where they are – Our billboards are positioned on high-traffic routes, residential-heavy locations and routes with high-footfall, making it easy to engage parents on their daily school runs, commutes, or shopping trips.
Build credibility instantly – Our professionally designed billboards can enhance your school’s reputation before people even set foot in your building.
Drive immediate action – Clear dates, locations, and sign-up instructions can turn awareness into attendance. Here’s the thing: the best billboard campaigns don’t start with fancy design software or years of training. They start with a great idea. Whether it’s a clever play on words, a brilliant concept that’ll make commuters chuckle, or a message that perfectly captures your school or college’s personality – that’s the hard part.
The rest? Well, that’s where we come in.
Real results from a real school
“We used the billboard to advertise an event at the school, and received more signups throughout the campaign. The booking process was very easy and we’re pleased with the result!”
— Rishi Lal, Avanti School Trust
When Avanti School Trust advertised their event, they saw a measurable increase in signups during the campaign period. Their success is a great example of how billboards can deliver quick wins for schools, particularly in the lead-up to the new academic year.
Tips for a successful back-to-school billboard campaign
Plan early – Secure a location before your event to maximise exposure.
Keep the message clear – Include the name of your school, event date, and a simple call-to-action (e.g. “Book Your Place”).
Use visuals wisely – Showcase your school, happy students, or unique facilities to create a strong first impression.
Choose high-traffic locations – Target routes frequently used by parents/ students such as main roads, shopping locations, and near public transport.
Act now for September success
If you want to make your open day or enrolment campaign unmissable, now’s the time to book your billboard space. We’ll help you find the perfect location and ensure your design makes an impact.
Before you go, have you heard of our competition?
We’re giving away £500 to someone who can nominate a local small or medium-sized business that should advertise on our billboard.
You’re not required to make a purchase, simply scan the QR code, nominate a local business and include your full name by sending us a WhatsApp message. Terms and conditions can be found here.
We’re curious to see who you nominate.
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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