Make your brand awareness soar with a billboard
Did you know that on this day, 20th May, Amelia Earhart flew from Newfoundland, Canada to Ireland in 1932, becoming the first woman to fly solo, nonstop across the Atlantic?
It was a daring mission, but she proved it to be possible.
Although we can’t fly across the Atlantic, we can offer a way of making awareness for your business soar.
Here are 4 ways billboards contribute towards greater awareness for your business:
1) Adding a trusty traditional touch
Something that’s become a bit rare in the marketing landscape is tangibility. While anyone can cobble together a Facebook ad campaign, there’s something remarkably credible about a business that invests in a billboard.
It signals to potential customers that you’re not just another fly-by-night operation. You’re established, you’ve invested in your business, and you’re here to stay.
When people see your business displayed prominently on the high street or along an A road, it creates a different level of trust than another sponsored post in their feed.
2) Reaching beyond the bubble
A clever thing about billboards is their democratic nature. Unlike targeted online ads, billboards reach everyone, from teenagers to pensioners, professionals to tradespeople.
In our increasingly algorithm-driven world, we’ve become masters at avoiding content we don’t want to see. Ad blockers, skip buttons, and a mindless scroll make digital advertising a bit of a gamble. But there’s no “skip ad” button on a road or high street, is there?
A billboard catches the eye of people who might never encounter your brand online because they aren’t online. That driver stuck in traffic might be too busy to scroll, but just so happens to see your advert that day.
3) A 24/7 force of sales
Your marketing manager needs sleep. Your website might go down. But your billboard? That’s working round the clock, rain or shine, Bank Holiday or not.
While we queue for our morning coffee or sit in inevitable traffic, that billboard is there, quietly but persistently making an impression. During the morning rush, lunchtime errands and evening commute, your message is consistently visible.
Even in our famous, unpredictable British weather, our billboard soldiers on with its vibrant red border and striking vinyl display guaranteed to stand out against blue or grey skies.
4) The beauty of brevity
In a world where attention spans are shorter than a British summer, billboards force you to embrace brevity… and that’s a good thing!
You’ve got 3 seconds to make an impression. This constraint pushes you to distil your message down to its absolute essence. No waffle, no unnecessary jargon, just pure, concentrated business communication.
Think of the most memorable billboard campaigns. From Specsavers’ “Should’ve” to Marmite’s “Love it or hate it”, these campaigns work because they’re simple, clever, and instantly digestible.
This forced simplicity means your message sticks. When someone recalls your billboard later, they remember exactly what you wanted them to, not getting lost in the details.
Our design team are experts in this, designing simple yet eye-catching artwork that make your business memorable.
Billboards connect your brand to physical locations and communities in a way that online advertising simply can’t match.
We’re not suggesting you abandon your online marketing efforts, but if you want your business to be recognised, perhaps it’s time to consider these traditional giants too.
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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