What makes billboards actually stand out (and get noticed)
Ever wondered why some billboards catch your eye whilst others fade into the background?
With summer bringing those lovely long evenings and more of us spending time outdoors, billboards have a prime opportunity to make their mark.
But what separates the memorable from the forgettable?
Size and placement matter
The best billboards don’t just rely on size– they’re strategically placed where people naturally look.
Think about your daily commute or weekend strolls. The billboards that stick in your memory are positioned at eye level during those moments when you’re not staring at your phone.
With summer’s extended daylight hours keeping us outdoors longer, from morning jogs and car journeys to evening pub gardens, there’s simply more opportunity for out-of-home advertising to capture our attention.
Bold, simple design wins
Forget trying to cram your entire business story onto a billboard.
The most effective displays use bold colours, minimal text, and one clear message. Remember, people might only glance at your billboard for a few seconds whilst walking past or driving by.
We advise abiding by the 3-second rule: if you can’t read it in three seconds, the design is probably too cluttered.
Quality materials make the difference
Our high-quality billboards maintain their vibrant colours even under our unpredictable British weather.
Whether it’s a sudden downpour or those brilliant summer days we’ve been enjoying more of lately, our durable materials ensure your message stays crisp and professional-looking in all conditions.
Location, location, location
The summer months mean more outdoor festivals, markets, and general foot traffic.
Positioning your billboard where these seasonal activities happen, near parks, retail parks, transport hubs, and residential areas, maximises exposure when people are in a relaxed and receptive mood.
Make it memorable
The best billboards don’t just inform, they create a moment.
Whether it’s:
- Clever wordplay
- Striking visuals
- A message that resonates with local culture
Memorable billboards become part of the landscape people actually want to see.
With longer days ahead, now’s the perfect time to ensure your billboard isn’t just another piece of street furniture, but a genuine attention-grabber that makes people stop, take notice and take action.
Are you ready to start your OOH advertising campaign?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk if you think you have what it takes…
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