Each sector has been affected by the pandemic in different ways, and they’ve all had to adapt to ensure they’re still operational and profitable. For the hospitality sector specifically, they’ve had to open and close their doors on multiple occasions, as directed by the government. This has been a tremendous setback as they’ve lost a steady stream of dine-in customers. Many restaurants have had to re-think their business plan and focus on takeout services to remain in business.
The campaign of the month for March is awarded to The Grey Horse Smok’d. They’ve utilised billboard advertising to increase their brand awareness during the UK lockdown.
About The Grey Horse
The Grey Horse has become a staple to the community of Kingston Upon Thames. They offer a dining experience unlike any other. Customers can eat delicious BBQ while enjoying live music, stand-up comedy, and theatre performances all under one roof. Be sure to visit this award-winning pub next time you’re in the area!
How Did They Choose the Billboard Location?
The billboard location was strategically chosen at a high-traffic junction used by many in Kingston Upon Thames, which is also near the high street. As more COVID restrictions are lifted, the busy roads and lively high street are sure to increase awareness of their restaurant.
What Makes This Campaign Successful?
- Enticing visuals. Restaurants have a very powerful marketing weapon… food! The focus on the delicious plates of food front and centre on the advertisement captures the attention of viewers and encourages them to pop into the pub for a burger and a pint.
- A clear call to action. In this case, the prominent position and size of the website address make it hard to miss.
- Directional component. Directionals offer easy-to-understand visuals which show the direction of the restaurant from the billboard. This helps The Grey Horse remind customers of their location ahead of the April 12 reopening.
- Easy to read. This sign is legible for both pedestrians and drivers. It features on-brand designs that stand out from other competing restaurants.