Lost sales are a hard pill to swallow under any circumstance, but the pandemic has made matters worse for many businesses. A big sales boost could help you recover lost revenue and put your business back on the right path. Billboard advertising is the perfect marketing channel to do just that. Here’s how billboard advertising drives sales for your business.
Create New Consumer Habits
Building a base of repeat customers is often far more profitable than continually finding new individuals to sell to. Consider implementing some of the below methods into your marketing strategy to retain a regular customer base.
- Repetition – A habit is commonly known to take 21 days to stick. The more a consumer comes into contact with your advert, the more likely they are to remember your message at a later time. Billboards are an excellent tool for strengthening your brand’s messaging because you’re able to consistently reach consumers as they travel along their usual daily routes. The next time your potential customer has a need for your product or service, your business will be top of mind due to their constant exposure to your brand. We recommend booking a board for as long as your budget allows to ensure your potential customers see the board multiple times!
- Triggers – Oftentimes, consumers will purchase items they don’t need just because they encountered an advertisement at the perfect time. A buying habit can be formed with the help of a trigger or a prompt added to your campaign design. An effective trigger might be a directional message or a small visual map to clearly show drivers how close your business is located to them. Thus, provoking an instant reaction from the viewer to head to your store due to its convenient location.
- Rewards – Everyone loves a good sale. Offering customers an incentive to purchase your product or service will greatly assist in driving sales. Advertising a promotion on a billboard will give viewers a newfound motivation to visit your store and make a purchase. If you are known to offer sales often, they’ll visit your store repeatedly in hopes of a special deal.
Encourage Impulse Purchases
The impulse buy is not limited to chewing gum and magazines at supermarket checkouts. In fact, billboards are responsible for triggering impulse purchases, too. If a driver is hungry after a long drive in the car, it takes one mouth-watering, cheesy pizza advertisement to entice a driver to pull off the road and visit the nearest pizza shop. Thus, it’s essential to make eye-catching visuals a key part of your campaign to encourage impulse purchases.
Increasing sales through special offers and promotions is a good short-term solution. However, building and maintaining those customers you have attracted is only half the battle for lasting success.
Billboard advertising offers its own level of prestige to a campaign because they’re often seen as a high-ticketed, highly-visible channel of marketing that only top businesses can afford. Therefore, by booking a billboard, your viewers assume you are successful enough to use the best advertising, which increases their sense of trust in your brand and boosts your credibility. Gaining the trust of your customers will enhance your reputation and ultimately lead to more business.
Increase Your Revenue
In conclusion, billboard advertising is an effective channel to drive sales. It allows you to form customer buying habits, encourage impulsive buys, and increase the credibility of your business. As a result, viewers will become loyal customers who make recurring purchases and greatly increase your total sales.