Congratulations to Skip It for winning November’s Campaign of the Month, and proving that less is more! Their modest, yet striking design, is unmissable to commuters on the A24 every day. This billboard advertisement is clear and straightforward, making it stand out and easy for passers-by to gather information from it while on the go. Here are the top reasons why Skip It London’s campaign was chosen:
Simple and Bold Text – The text on this billboard is simple and straight to the point. The bold font makes it easy for the board to capture commuters’ attention. The contrast between the white background and the wording makes it clearly legible from a distance. The text was kept short and sweet, only mentioning the most important messages that the campaign was designed to communicate.
Colour Palette – Simple and contrasting colours were selected for this brilliant campaign and successfully highlight the important information that commuters need to retain: The company’s website is in bold and large black letters, so it jumps out from the white background. The orange from their brand was used for their phone number and on their logo to highlight what their company does, and their contact details.
Location and Billboard Size – This billboard is strategically placed at the entrance of Sainsbury’s, and it’s located only moments away from Colliers Wood Underground and Tandem Centre retail park. This location is perfect to target home and business owners that commute in the area every day and are the company’s target audience. Due to the convenience and space in this location, this board is a 96-size sheet billboard which is the largest. It is seen daily by more than 110,000 commuters driving on the A24 and Tandem Way heading towards surrounding popular areas such as nearby business parks, essential shops, and central London.
Incorporate similar strategies to your advertising and your business could be named the next Campaign of the Month winner! Let us help you get started on your marketing campaign today by calling 0845 86 22 198 or emailing sales@billboardmedia.co.uk.
