2022 is here, now is the time to start working on your business’ marketing plan for the new year. Having the upcoming months mapped out helps you get organised and easily track all your tasks, execute strategies, and can also help when measuring the success of your marketing campaigns throughout the year. Marketing plans are highly useful to businesses of all sizes. That said, how do you as a business owner, or a company’s marketing team, go about creating a marketing plan, and what are the top tips to consider during the process?
Do your research – Conduct your market research to help you identify your target audience and your competition. Once you know who your target audience is, you will know the best locations to place your billboard advertisement. This way you are certain that it will have an impact on its viewers while ensuring that your advert will help promote your business and boost your sales.
Set aside a budget to try new things – Investing in advertising for your business is a wise decision for most business owners, whether new or established. Exploring new options to attract new customers is a great idea especially if your current marketing strategy is running dry. Make sure you do your research to find out what the investment is like for a billboard in your desired location. The cost of renting a billboard generally starts at a rate of £17+vat per day for a long-term campaign. To determine whether it will be cost-effective, think about what you are looking to achieve, whether it be a boost in customers, brand awareness or trust.
Map out your calendar – Set aside some time to mark your calendar and set out your goals and timelines. By mapping out key dates and tasks ahead of time you can already have some idea of what the next 18 months to a year ahead will look like. This gives you more focus and makes you more prepared to strategize and execute all your business’ marketing campaigns throughout a long period of time.
Anticipate upcoming holidays and events – Mark out key dates for upcoming bank holidays such as Easter, Eid, Christmas, etc. With these big dates already in mind, you can start working on campaigns to suit a specific holiday and pinpoint when would be the best time to launch your campaign for a maximum impact on your target audience. Also anticipate upcoming events, such as back-to-school dates or other annual events that do not have a specific date, but that you know happen at a certain time of the year. If well prepared, you could be ready to sponsor an annual fundraising marathon, for example.
Be prepared for surprises – Not that we would like another Covid lockdown to happen, but what we have all learned over the last couple of years is to be prepared for the best and the worst. Whether it be an unexpected event or a natural disaster, there are always a thousand ways to adapt your marketing campaign around them. For example, you could launch a campaign to show your business supports and aids victims made homeless due to a pandemic or other natural disasters. With a little imagination, you can create a marketing campaign that can also help support your local community and promote your business simultaneously. Do not be afraid to be creative!
So, what are you waiting for? Get started on your marketing plan now and get ready to boost your business and sales in 2022!
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