With the vast growth of digital marketing, local business owners often overlook the great use of billboard advertising as they feel that it cannot produce immediate sales and is very expensive. However, that’s not always the case as a strong call to action, and a perfect location makes a difference.
When choosing your ideal site, there are numerous aspects to consider. For example, in addition to the location in which you want to promote, you’ll need to think about the type of billboard you wish to employ and the size that would be most effective.
Each of these considerations impacts where your billboard should be placed in.
Explore how you can find your ideal billboard location for your next outdoor campaign.
Demographics
When establishing your advertising and marketing campaign, you should always consider your target audience when deciding where to place your billboard.
Knowing your target demographic, means at least knowing your potential customer’s age range, gender, education, marital status, income level and profession, which can help you decide where to place your billboard.
For example, if you want to reach young adults, you could choose billboards in a trendy part of town, near a college, university or shopping centre.
Rush Hour and Traffic Jams
Campaigns and billboards for businesses of any size should reach as many people as possible. As a result, knowing the traffic numbers on the roads where the campaigns will take place is important.
High-traffic regions, such as congested intersections with significant wait periods, routes taken towards town centres, major arterial routes or motorways towards schools and more, present a captive audience bound to look at your advertisement for at least a few seconds of their wait time.
We carefully select our locations where you’re guaranteed to be the centre of attention. This is all backed up by traffic figures gathered from DfT and local demographics to showcase the best traffic routes.
Visibility
Because visibility is so crucial in ensuring that your advertisement reaches as many people as possible, you should think about the alignment and height of your billboard when choosing a location.
Billboards should be positioned to face oncoming traffic, not hidden from the viewers or be placed at unusual angles.
Based on the size, our strategical billboards are placed in the best position to be seen. Most are between 10ft – 20ft in height!
If you are looking for pedestrian visibility, we recommend 16 sheets or billboards around high streets and pedestrian crossings. However, if you are looking for customers moving around locally in cars, we suggest locations approaching traffic lights or on major routes.
Proximity
For local company owners and those looking to direct customers to their brunch, the proximity of your billboard to your business location might be incredibly essential.
If you want to attract local clients, putting your billboard three towns away is not a great solution.
A business that wants to expand its reach and find new customers, on the other hand, can consider placing billboards in surrounding towns where they can grow into new territory.
Even basic signs indicating your business location and the distance from the billboard has proven to be beneficial in directing customers to a store or branch.
The Goal of your Campaign
When deciding where to put a billboard, keep your campaign’s purpose in mind.
You want to reach people at the time of the decision. Therefore, you might put up a billboard near a roundabout or junction immediately before the exit that leads to your store, directing people in the right direction.
Consider placing your advertisement near a competitor’s store to encourage people to shop at your small business instead of theirs.
Assume your campaign’s sole goal is to raise brand recognition. In that instance, a long-term campaign or one that uses many places may be necessary to imprint your brand on people’s minds firmly.
Billboard Sizing
The size of the billboard ad you choose will naturally affect the advertising spaces accessible.
Massive highway billboards are improper for use in a residential neighbourhood. Similarly, at 80 mph, a small billboard would be invisible to cars.
Billboards come in three convenient sizes, each with its purpose and benefits.
At Billboard Media, we provide a range of different sizes. From smallest to largest, the sizes are 16, 48, 96 sheets and our special DM Square.
Now that you know where you want your billboards to go, talk to our local experts at Billboard Media about where you should place them. We have access to highly desirable billboard locations and will work with you to target your specific audience in order to get the most out of your advertising budget.
