After launching a fun and somewhat controversial January 2022 campaign, Lamb & Co Estate Agents have returned with a new clever campaign, which undoubtedly became one of our favourites this month!
Their recent billboard campaign was designed to demand attention, shock its viewers and make them laugh. This was a huge success but Lamb & Co didn’t stop there. They bravely opted to launch a new, not to mention funny, ad, to keep their audience engaged and entertained.
Once again, they have been selected as the top campaign of the month because they combined some of the best advertising techniques to grab customer attention. Their approach will ensure that everyone locally remembers the brand and get in touch for their services over other providers.
Lamb & Co have managed to stop locals in their tracks with their creative, humorous, and impactful campaign, strategically placed at the entrance to one of the main home and food retail parks in the heart of Clacton town centre, targeting homeowners and new buyers doing essential shopping every day.
The Winning Elements of the Lamb & Co’s Poster:
- Eye-catching imagery: What would make you look at the poster if not the lamb? Lamb & Co employed excellent play words to great effect with their name and image.
- Message: Wording that you can’t take your eyes off and is consistent with the campaign’s theme. What a brilliant use of play on words!
- Adding a clear ‘Call to Action’: After becoming attracted to the poster, you are told how to contact this company.
- Humour: Making people smile is the best way to leave a lasting impression. Humour also creates an opportunity to go viral.
Visit our Instagram feed to see the amazing campaigns that have gone live across the country.
Email firstname.lastname@example.org or call 020 8038 5223 to develop your own or book a meeting with our Marketing and Design Studio.