The winner of Campaign of the Month is here – February!
It’s that time again! We’re picking our favourite campaign from February and sharing our top tips to give you some inspiration for your next campaign! Pass Bike has really stood out with a brilliant service ad that shows why simplicity is sometimes the best choice. To really put the cherry on top, the amazing artwork was created by our very own creative in-house designer!
Design process
When Pass Bike approached us with a task to create a stylish and attention-grabbing marketing campaign for their motorbike training facilities, we got our design team to put their heads together. We had detailed discussions and developed some great ideas, all the while keeping in mind Pass Bike’s objectives, tone and key messaging.
Key messaging
When it comes to creating billboard campaigns, we always advise our clients to get rid of all the extra fluff and focus on what matters. You don’t want to cram too much content in, as viewers may only get a short amount of time to see your ad depending on the location. Keep it simple and make sure to emphasise the key messages! Pass Bike wanted potential customers to know where to find them, how to get in touch and most importantly, what their business offers.
Simplicity
When talking about the Pass Bikes ad, we went with a straightforward design because of the limited space of their billboard. We also included visuals since that helps people to understand what type of service they offer. Their slogan “Learn to Ride” stands out in big and bold letters, making their message easy to remember with just three simple words.
To summarise
Finally we’d love to congratulate Pass Bike for winning campaign of the month! Their campaign incorporates every essential aspect of a billboard: a simple and clean design, a memorable slogan, an image to capture the nature of their business and most importantly, a clear call-to-action!
If you think your business could benefit from billboard advertising contact 020 3820 6730 or email sales@billboardmedia.co.uk
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