Hippodrome’s Spooktacular Triumph: September’s Campaign of the Month!
In the world of marketing and advertising, creativity and innovation often take centre stage. Each month, we recognise outstanding campaigns that leave a lasting impression on audiences and deliver exceptional results. For September, the prestigious ‘Campaign of the Month’ award goes to the Hippodrome Circus in Great Yarmouth for their spine-tingling Halloween billboard campaign. This thrilling campaign not only showcased the upcoming events at the Hippodrome Circus but also served as a masterclass in how to craft an eye-catching and unforgettable billboard design.
Timely and Relevant
Timing is everything, right? The Hippodrome hit the mark by launching their campaign well before the Halloween season kicked in. This allowed them to get ahead of the game, build anticipation, and capture the attention of their audience when they are still in the early stages of planning for Halloween. By being proactive and strategic with their timing, Hippodrome Circus set themselves up for success, ensuring that their message would reach a large audience when it mattered most.
Strong visual impact
The artwork created by Hippodrome is incredibly attention-grabbing. Its striking and captivating design catches the eye of people passing by and encourages them to discover the exciting upcoming events at the Hippodrome Circus. The billboard has all the essential elements: clear information, pictures that resonate with the intended audience and campaign theme, and a vibrant and appealing design that attracts both drivers and pedestrians.
Billboards are commonly employed to promote events due to their effectiveness in capturing attention and spreading awareness. Hippodrome Circus has harnessed the Halloween season to unveil a distinctive out-of-home (OOH) advertisement that is aimed at driving traffic and ticket sales for their upcoming events. Hippodrome Circus have included clear information advertising start and end dates for their events along with a clear call to action highlighting their booking process.
In the world of marketing and promotion, it’s not easy to stand out, especially during a season as competitive as Halloween. However, Hippodrome Circus in Great Yarmouth has managed to captivate their audience with an eye-catching design and a well-executed campaign that showcases their themed events. They really deserve a round of applause for their dedication to creating an amazing Halloween experience that caters to visitors of all ages.
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