How to Attract More Patients Using Billboards
Whether you’re a dental clinic, beautician offering laser treatment or a gym looking to get more members, billboards are the megaphone you need to get clients and patients to sign up. Although each clinic is unique, many of our clients in this sector have had success reaching new potential clients with our billboards.
Let’s explore how you can make this happen for your clinic or wellness centre:
Understanding Your Audience
It’s important to establish the audience for your billboard ad which impacts your billboard location and design.
Healthcare Clinics: Depending on the services you offer, your potential patients could be families, young professionals, the elderly, or travellers in need of vaccinations.
Gyms: Your potential audience includes both young professionals and adults of all ages. The location of your gym, whether in the city or near residential areas, will influence how your billboard message is perceived.
Beauticians and Wellness Clinics: Your clients may be (mostly female) adults, professionals, and shoppers.
Now you have the who, let’s look at the where:
Pedestrian routes: We have a plethora of billboards on busy high streets, outside train stations and walking distance to retail shopping centres
Main roads and motorways: In addition, many of our billboards are located along busy roads travelling to and from city centres, prefect for targeting daily commuters.
What should you include on your billboard?
Although your client profile may vary, your ad should always contain the following:
Experience & quality: People want to feel reassured in your care
Convenience: If you offer a quick booking service, customers will want to know!
Why choose you: If you provide a distinctive service and offer various payment options, it’s essential to highlight what sets you apart from competitors, especially for new visitors who might not be familiar with your business.
When is the right time to launch your campaign?
Many businesses have specific times of the year when they experience high levels of activity. Capitalising on these periods can significantly enhance the impact of your billboard campaign.
Gyms: Peak activity often coincides with the new year or the approach of summer when people are eager to get in shape.
Beauticians: Peak times typically revolve around the lead-up to Christmas, summer, or special occasions like Valentine’s Day when clients are looking to pamper themselves.
Dental and Medical Clinics: Patients often seek dental and medical services during holiday periods and the winter season. It’s also essential to consider advertising just before peak travel season if your services include vaccinations.
Don’t consumers just use Google to find clinics or gyms?
The short answer is yes (kind of). When we first hear of a business or service, we tend to go straight to a search engine to check the website, social media, reviews etc. When customers are asked how they discovered your services, many mention finding you through Google. In fact, a lot of people will first notice your billboard which then prompts them to search online.
Don’t forget to stay up to date with our social media channels.