Boost Back-to-School Marketing with OOH Advertising.

Educational institutions may be closing for the summer soon, though before we know it, the back-to-school, college and university season will creep on us. During this time, educational institutions look for innovative ways to capture the attention of parents and students. Out-of-home (OOH) advertising is an impactful solution.

Families plan to start back-to-school shopping early to find the best deals, with YouGov’s UK Back-to-School Consumer Sentiment Survey reporting that 77% of respondents plan to start their shopping in July or August – so now is the time to advertise.

According to Outsmart and The Harris Poll research, 74% of consumers view OOH ads favourably compared to other channels like TV, social media and online. Therefore, educational institutions can create impactful campaigns that resonate with parents and students and increase enrolments by leveraging the high visibility, targeted reach, brand reinforcement, and community engagement potential of OOH ads.

Why OOH advertising works for Back-to-School campaigns:

• High visibility in high-traffic areas.
  OOH ads, such as billboards, positioned in high-traffic areas ensure that the message reaches a large and diverse audience. This visibility is crucial during the busy back-to-school, college and university periods when parents are making important decisions about their children and young people’s education.
  
  
• Reinforce trust in your brand.
  Consistent and eye-catching OOH advertising helps to reinforce the school, college or university’s brand identity. Well-designed visuals and clear messaging create a lasting impression, building trust and recognition among potential students and their families.
  
  
• Target parents & students near local hotspots.
  Schools, colleges and universities can strategically place OOH ads in locations frequented by their target audience, such as near shopping centres and residential neighbourhoods. This targeted approach ensures that the message is seen by those most likely to respond.
  
  
• Engage your community.
  OOH ads can foster a sense of community involvement and pride. Featuring local students, teachers, and educational events in the ads can create a personal connection with the audience, encouraging them to learn more about the institution.

Whether they are on a main road, in a city or in the countryside, schools, colleges and universities are dotted across the country – fortunately, so are our billboards.

Visit this page to see all our locations.