How to make the most of your billboard.

Them: “Why billboards? Everyone looks down at their phones, no one looks up.”  

Stats: Wrong!!! 

Billboards are a powerful tool for local marketing. In fact, contrary to some beliefs, over 70% of consumers suggest they regularly look at and digest messaging featured on billboards. With strategic messaging, placement and timing, billboards catch the attention of a larger target audience and drive traffic to your business. 

Here are our top tips to help you make the most of billboard advertising:

1) Ensure your billboard resonates with the local culture.  

For example, if you’re located in a seaside town, using a sea-themed reference or pun in your campaign is over 90% more likely to appeal to the local culture. Whether your business is sea-related or not is irrelevant, however by appealing to the local culture you’ll attract and resonate with more clients (plus everyone likes a good pun!)

2) Align your campaigns with local events /seasons. 

By having timely messaging, your campaign can have greater relevance. For example, if your retail business sells gowns, timing your campaign with wedding and prom season in the summer could be a great tactic to increase interest. 

3) Pair billboards with other media, such as social media. 

Imagine a seesaw – it needs two people on either side to make the fun start. Similarly, billboards and social media work in tandem to take your business on the ride to success. Plus, social media also targets those customers who are glued to their small screen. You can incorporate digital elements in your billboards, such as a QR code or a shareable hashtag, to help involve people in your campaign. 

BONUS TIP 

4) Target your audience in their prime location 

Running an ad campaign in places where your target audience is present is a strategic way to increase leads. For example, schools looking to boost student enrolments can benefit from advertising in local community areas during the back-to-school season when families are preparing for the new school year. 

There’s more to life than glaring at pixels on a screen, by interrupting this trance and looking up and around, we may just notice something that can lead us on a different path… 

Let’s all look up and take in our surroundings – nature, billboards and all. 

Feeling inspired?

Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk to enquire about what billboard advertising could do for your business.

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