Why Schools Should Avoid Billboard Ads (Unless They Love Success)
As schools, colleges and universities prepare for their back-to-school advertising campaigns, many opt for local billboard advertising. Billboard advertising isn’t for everyone, though – increased visibility contributes to overwhelming success.
Some educational institutions shouldn’t use billboard advertising. However, if you choose otherwise the success piles up quickly; filling inboxes with emails, phones with voicemails and bank accounts with pound signs.
You’ve been warned.
1) Increased recognition
There will be nowhere you can hide as your school, college and university will be the talk of the town. Forget about being a wallflower, your educational institution will stand out. Plus, too many potential prospective students and their families who didn’t know about you before will now know of your school, college or university and how they can offer students a bright future.
2) Cost efficiency
The high level of enrolment and return on investment may make other marketing methods seem insignificant, forcing you to stick with an effective billboard ad. It’s such a nuisance having to reduce the amount of marketing methods used – the more the merrier, right?
3) Credibility
Your school, college or university will stand out as one of the experts and one of the best in the area. This will make it hard for competing educational institutions to catch up with you – a shame since it’s lonely and colder being at the top of the podium.
4) Income Boost
The surge in enrolments could create too much profit and complicate your financial management – higher and larger figures make the mind boggle.
Don’t jump into billboard advertising without knowing the chances of success – our intention is not to overwhelm.
Feeling inspired?
Don’t hesitate to schedule a call with us or email sales@billboardmedia.co.uk to enquire about what billboard advertising could do for your business.
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