😋 World Food Day: Iconic Billboard Campaigns
World Food Day shines a spotlight on food security, sustainability, and nutrition. At Billboard Media, we’ve worked with incredible brands in the food sector to create outdoor campaigns that make an impact. Billboard advertising isn’t just for big names—it’s accessible to businesses of all sizes. We’ve helped various brands amplify their messages with creative and strategic billboard placements. Here are some standout campaigns we’re proud to highlight this World Food Day.
M&S: Freshness on Display
Our billboard campaign with M&S highlighted their fresh food offerings with vibrant, high-quality images of produce and ready-made meals. Strategically placed in high-traffic areas, this campaign emphasised their commitment to freshness and quality. The bold visuals and concise messaging make it an unforgettable campaign that resonated with food lovers everywhere.
Aldi: Everday Amazing
This Colliers Wood campaign is a masterclass in clear and direct messaging. This design on our 96-sheet billboard is bright, simple design directs consumers to their nearby store while emphasising the affordability and quality Aldi is known for. The practical use of a map is a smart addition, directing potential customers to locate the store and further drive traffic.
Elephant Atta: Bringing Tradition to the Forefront
The Chakki Gold flour makes an immediate impact, with warm, homely visuals of freshly made chapattis. The message of “100% Whole Wheat for Healthy Digestion” paired with the heart-shaped dough emphasises the product’s natural goodness and connection to family traditions. Positioned in areas with high foot traffic, this campaign brought cultural relevance and nutritional benefits to the forefront.
Big Eat: Bold Flavors with a Side of Fun
Visuals of Lamb Shawarma and freshly made milkshakes made mouths water. The bold imagery of the shawarma, combined with playful milkshake visuals, invited passersby to indulge in the flavours and experience. With locations in Edmonton and Newham highlighted, this campaign not only gives brand visibility and credibility in a local area but also reinforces Big Eat’s reputation as a must-visit destination for lovers of shawarma and milkshakes.
Grey Horse Smok’d: A Taste of Modern British Barbecue
Our campaign with Grey Horse Smok’d brought the bold flavours of Kingston’s award-winning barbecue to life. The striking imagery of their signature burgers highlighted the mouthwatering, smoky goodness of modern British BBQ. With a bold design and strategic placement near the restaurant, this billboard drew attention to their location, just 200 meters away, making it easy for passersby to follow their cravings. The campaign’s focus on authentic, flavorful food left a lasting impression on hungry audiences
This World Food Day, we celebrate the diversity and richness of the food sector through the innovative billboard campaigns we’ve helped bring to life. From highlighting fresh, high-quality offerings at M&S and Aldi to showcasing the cultural heritage of Elephant Atta and the bold flavours of Big Eat and Grey Horse Smok’d, each campaign tells a unique story of food that connects with audiences. Whether it’s promoting affordability, tradition, or mouthwatering indulgence, these billboard campaigns have successfully driven brand engagement and inspired food lovers across the UK. At Billboard Media, we take pride in creating impactful, eye-catching campaigns that resonate with consumers and bring brands closer to their audience.
Feeling inspired?
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